MCHS does not sell visitor information or use advertising trackers. Azure Application Insights statistics help the Board understand public website reach. Statistics are on by default on public discovery pages, without a consent popup. Select Turn off visitor statistics in the footer to opt out without losing website features. The button then becomes Turn on visitor statistics if you change your mind. Saved opt-outs, Do Not Track and Global Privacy Control requests keep statistics off.
When statistics are on, first-party ai_user and ai_session cookies use random browser identifiers to distinguish visits and returning browsers; the visitor identifier can last up to one year. Your on/off preference is saved for this website address in this browser; www and non-www addresses store preferences separately. Turning statistics off removes those analytics cookies and stops future collection in open pages at the same website address. Set your choice separately in other browsers or at the other website address. If your preference cannot be read or saved, statistics stay off on the current page and a footer message explains the problem. Previously collected records expire under the retention policy; opting out does not retroactively delete them.
Statistics include only allowlisted public page paths and random browser/session identifiers. They do not include names, contact details, form contents, questions, query strings, fragments, automatic click recordings, or private staff, Board, member and contributor portal activity. Submission and transaction pages are not tracked. Azure processes network connections to receive the statistics; IP masking remains enabled. Pseudonymous page-view records are retained for up to two years so the Board can compare annual reach.
Counts represent browsers with statistics enabled, not identified people. Another device, another browser, cleared cookies, privacy controls, bots or blockers can affect the totals. Tracking begins with this feature; earlier visitor numbers cannot be reconstructed. Ordinary Azure hosting and security requests are separate from these optional statistics.